Outreach Summary Seattle City Light Strategic Plan Second Phase

outreach summary seattle city light strategic plan second phase – february – april 2012 seattle city light began an extensive outreac

Outreach Summary
Seattle City Light Strategic Plan
Second Phase – February – April 2012
Seattle City Light began an extensive outreach effort to engage
customers and stakeholders in a discussion about the proposed six-year
strategic plan. This is a summary of the various methods used to reach
interested individuals and organizations. An earlier report on the
first phase of the strategic plan outreach is included in the Appendix
to the plan.
Direct Mail Postcard To all 408,000 customers with an invitation to
a public meeting and to take the online survey
40,000 postcards to small/med business customers
Stakeholder Meetings Chamber of Commerce – Feb. 23
(Approximately 125 attending) Key Customers – March 12
Environmental community – March 19
Brown Bag – Great Cities – March 22
Neighborhood businesses – March 28
Burien City Council – April 2
Lake Forest Park City Council – April 12
Shoreline City Council – December, 2011
Public Meetings Northgate Community Center
(Approximately 130 attending) The Gathering Place – NewHolly
Five non-English outreach meetings Vietnamese, Chinese, Hispanic,
Ethiopian, Somali
(Total of 70 participants)
Online Survey 1236 respondents
Email comments 95 comments
Six letters Environmental community and large institutions/
hospitals
Advertising Comcast – 360,000 impressions
2.39% “click thru” to watch ad (7200 individuals)
Media/Social Media 3800 visits to strategic plan home page
Press release, blog, Twitter, Facebook about the plan,
public meetings, and survey
Outreach Summary
Seattle City Light Strategic Plan
Second Phase – February – April 2012
RESULTS
Stakeholder Group
Key Comments
Number of Participants
Chamber of Commerce
- What is being done to improve efficiencies identified in UMS study?
- Will the plan address governance?
- Will the plan include rate design?
- Does plan address critical infrastructure needs/reliability?
15
Key Customers
*
How are infrastructure needs addressed in the pathways?
*
What new conservation programs are being considered?
*
Can AMI be delayed/can you opt out?
20
Environmental Community
*
More solar in the preferred plan.
*
Have you factored in the possible limit to conservation
opportunities.
*
Conservation is essential – should be considered a resource.
*
Delay AMI
*
Nothing in plan about transmission efficiencies.
*
Does plan take into consideration increased use of electric
vehicles?
27
CM O’Brien Brown Bag – Great Cities
*
Does plan consider variable rates?
*
Does plan anticipate increased electric vehicle?
*
Does plan include urban design considerations for the new
substation?
10
Neighborhood Business
*
Is streetlighting a part of the plan?
*
Does plan identify who will pay for the new meters with AMI?
*
How are you addressing the need for more skilled workers?
3
Public Forum
Key Questions/Comments
Number of Participants
NewHolly – The Gathering Place
*
Can’t afford increased rates.
*
Do all rate payers pay for the new substation?
*
Does the plan include nuclear power?
*
Can the plan put more people to work?
*
How will you replace retiring workers?
45
Public Forum
Key Questions/Comments
Number of Participants
Northgate Community Center
*
Concerns about AMI cost and practicality
*
When is the pay-back on LED streetlights?
*
Will rates go down after six years with all of these efficiencies?
*
Do commercial customers pay different rates than residential
customers?
*
Do we pay more for renewable energy sources?
*
85
Non-English Speaking Groups:
*
Vietnamese
*
Chinese
*
Hispanic
*
Ethiopian
*
Somali
*
Concerned about rate increases.
*
Want more information on how to save energy in languages other
than English.
70 (total)
Online Comments
Key Comments
95 Comments Received*
- More renewable energy investments
13
- Increase infrastructure investments/reliability
10
- Don’t raise rates
10
- Rates should be increased to make needed investments
10
- No investment in Automated Meter Infrastructure
7
- Improve efficiency
6
- Increase conservation/energy efficiency
6
- Don’t invest in nuclear power
6
- Correct labor inefficiencies
5
- Underground all power lines
5
- No more investments in solar/wind
4
- Create a sliding scale/time of use rate
4
- Invest in more LEDs
3
- City Light provides great service/ affordable rates
3
- Invest in tidal energy
1
- Don’t invest in fiber optics
1
- Control invasive vegetation
1
- Do something about the governance structure
1
*Some had more than one comment; several comments were received about
the survey contents or explaining their survey answers
Online Survey Results
Topic
1236 Respondents
(98% residential)
Ranking of Pathways
- New efficiencies Pathway #2
63% (Good/Very good ranking)
- Strategic Initiatives Pathway #3
51% (Good/Very good ranking)
- Bolder Environmental Pathway #5
50% (highest number of negative responses however)
How they would spend $100
- Ways to minimize the rate increase
$26.30
- Invest in more renewable energy
$19.50
- Increased efficiencies to improve utility performance using
technology investments
$14.40
- Invest to improve reliability
$11.10
- Invest to increase conservation
$11.00
Rating City Light’s overall performance
Good/Very Good
80% of respondents
Neutral
15%
295428.doc Page 6 of 6