Webinar Manager Job Description Position Overview Reporting To The

webinar manager job description position overview reporting to the vice president of marketing, the webinar program manager

Webinar Manager Job Description
Position Overview
Reporting to the Vice President of Marketing, the Webinar Program
Manager is responsible for developing and executing a clearly defined
webinar program strategy in a manner that supports marketing, sales
and customer service.
This position is responsible for identifying and improving
inefficiencies in the current process, increasing outreach and
participation, developing and implementing webinar guidelines and
providing logistical support in an effort to generate leads, establish
thought leadership and improve customer retention rates.
Responsibilities
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Plan, manage, coordinate and execute all webinars programs &
initiatives.
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Conduct, gather and analyze market research to identify new
opportunities.
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Evaluate current strategy and identify weaknesses.
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Develop and implement guidelines and protocols for conducting
webinars.
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Select and implement the most appropriate web conferencing
technology.
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Create, maintain and execute a webinar schedule.
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Organize registration and follow up for each webinar.
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Work closely with other marketing organizations to ensure the
successful promotion of all webinars.
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Develop benchmark criteria to measure the effectiveness of the
webinar program and implement improvements as required.
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Collaborate with internal stakeholders (marketing, sales, customer
support, product management, etc.) and provide support for their
initiatives.
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Measure the success of each webinar and report the results to
management.
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Educate staff and prepare key messaging and presentation material.
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Work with speakers and marketing to determine the most important
points to market the webinar.
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Review presentation materials and offer feedback to speakers.
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Maintain accurate database and frequent contact with pool of
speakers and subject matter experts.
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Provide training to presenters and organize the preconference
planning call.
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Conduct webinar promotions to drive audience registration (banner
ads, Google Ad campaigns, social media, co-marketing, etc.).
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Post webinar surveys, polls and act as a moderator (if necessary).
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Record webinar sessions and edit audio for on-demand webinars.
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Distribute presentations and participate in conversations across a
variety of channels (Online & Offline including social media
properties).
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Follow up with webinar attendees.
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Develop unique value propositions and business partnerships that
are targeted toward key customer segments.
Job Requirements
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University degree or college diploma in business or computer
science.
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A track record of performance excellence meeting targets and
objectives.
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Excellent communication, organizational and writing skills.
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The ability to manage multiple priorities and demanding
timeframes.
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Knowledge and deep understanding of webinar technology.
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Must have the ability to create editorial content at a moment’s
notice.
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Experience in advertising and event marketing a must.
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Proficient with Microsoft Office products.
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Ability to integrate webinars into broader sales & marketing
campaigns.
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Proficient with social media tools such as Twitter, LinkedIn and
Facebook.
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Familiarity with HTML and Dreamweaver.
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Ability to be a proactive and savvy communicator.