Advocacy Action Plan Assessing Your Message Identifying The Agenda

advocacy action plan assessing your message identifying the agenda: “their” agenda: lmc agenda: what is important to target a

Advocacy Action Plan
Assessing Your Message
Identifying the Agenda:
“Their” Agenda:
LMC Agenda:
What is important to target audience?
What is foremost in their minds?
How can you link up to their agenda?
What can the LMS do to help move their agenda forward?
How can you benefit them and their needs?
What is important to the LMC goals?
How can you fulfill LMC goals by linking to their agenda?
What services can you provide?
What resources do you have?
What benefits can you provide?
Assessing Your Message and Reporting Guide
Identifying the Agenda:
Target Audience
LMC Agenda:
What are the benefits: (think back to the target audience)
What service is provided: (think back to the target audience)
Evaluation: (think back to the target audience)
How do you know the plan has been successful?
How do the desired outcomes show a strengthening of the advocates and
supporters?
Last Step: What is your key message? Are benefits included in the
message?
“Transforming the Support of School Library Media Programs Through
Advocacy” June 2006
AASL Advocacy Pre-Conference ALA Annual Conference, New Orleans