template for cdc.gov features has all content below been cleared by senior leadership in your center? y/n  health & safety  data & s

TEMPLATE for CDC.gov Features
Has all content below been CLEARED by senior leadership in your
center? Y/N
 Health & Safety  Data & Statistics
Example www.cdc.gov/features/extremeheat Example
www.cdc.gov/features/dsMalariaSurveillance/
Desired date for feature to go live:
New or Refresh? URL to be refreshed:
Enter Topic (ex., Breast Cancer Awareness)
Enter Keywords (metadata: words or phrases that users would likely use
to search for this feature or similar content, to help improve search
results)
SELECT CATEGORY
For content syndication and archive purposes, please select up to two
categories for your feature. A third category may be suggested.
 Diseases and Conditions  Emergency Preparedness & Response
 Data & Statistics  Healthy Living
 Environmental Health  Life Stages and Populations
 Injury, Violence & Safety  Workplace, Safety & Health
 Traveler’s Health
FACEBOOK TEXT
Provide Facebook text that is no more than 250 characters (including
spaces and punctuation) so we may promote your feature on the CDC
Facebook Page. No special HTML formatting is allowed within Facebook
posts (bullets, italics, bold, etc)
Facebook text should be creative, action-oriented, concise, consumer
friendly, and be able to engage the fans. You may include a call to
action that encourages CDC’s Facebook followers to click the link back
to the feature for more information.
Enter Facebook TEXT: [Must be 250 characters or less]:
Sample post:
September is National Cholesterol Education Month
Children, young adults and older Americans can have high cholesterol.
Learn how to prevent high cholesterol and know what your cholesterol
levels mean.
TWITTER TEXT
Provide Twitter text (also known as “tweets”) that is no more than 100
characters (including spaces and punctuation) so we may promote your
feature on Twitter. Sample tweets: “Hand, foot, and mouth disease is
contagious but usually mild. Stay healthy: wash hands often.” “Each
year, cancer takes the lives of nearly 300,000 American men. Learn how
to lower your risk.”
Enter TWITTER TEXT in box below: [Must be 100 characters or less (hash
tag incl.]:
Tweet text should be concise and include a call to action directing
CDC’s Twitter followers back to the feature for more information. The
pull-out text and/or title may be appropriate for tweet text depending
on length.
EVERYDAY HEALTH WIDGET Provide 3 tightly-cropped images, 200 px W x
250 px H x 72 dpi compressed. (Images may be same as those used on
feature page.) Contact Kamelya Hinson, [email protected] , with
questions.
Enter WIDGET TEXT in box below: [Must be 6 words or less]:
Widget text should be 3 to 6 short, strong words, pulled from subheads
or pullout. Should be a call to action beginning with action words,
such as "Learn" "Prevent" "Stop" "Start" "Get" "Fix" "Know"
"Pregnant?” “Eat" (except for awareness days i.e., "World No Tobacco
Day").
SOCIAL BOOKMARKING TITLE
Provide a title that is 60 characters or less (preferably in a
journalistic style) for social bookmarking of your feature. Sample
Journalistic Titles: “CDC Offers New Public Health Image Library Daily
Widget” or “CDC Investigates New Outbreak of Salmonella in Texas.”
Enter SOCIAL BOOKMARKING TITLE in box below: [Must be 60 characters or
less]:
Social bookmarking sites such as digg.com, delicious.com,
buzz.yahoo.com, and stumbleupon.com are sites where users submit news
stories or other web content which is then visited and voted on or
“bookmarked” by other users on the site. The CDC.gov team regularly
submits features to these sites in an effort to increase viewership of
CDC Web content.
Please be advised that once you have cleared this feature to go live,
the Division of News and Electronic Media will promote your feature
via the following social media channels: Facebook, Twitter, GovD,
content syndication, social bookmarking, mobile text messages, e-cards
and podcasts. If you need to opt out of any of these channels, contact
Karen Morrione at [email protected] prior to the feature’s scheduled live
date.
FLASH MODULE: Flash Image: 586px W x 198px H @ 72 dpi compressed
Enter Button/Label [Must be 16 characters or less]:
Enter Image Title [Must be 17 characters or less]:
Enter Description [Must be 46 characters or less]:
FEATURE CONTENT/LANDING PAGE: Header Image: 355px W x 135px H @ 72 dpi
Secondary Support Images: no larger than 200px W @ 72 dpi
Enter Page Title in box below: [maximum 45 characters} Use
metadata/keywords in page title and pull-out text to maximize SEO.
This title is also used on the features home page.
______________________________________________________
Enter PULL-OUT TEXT for H&S or SUBTITLE for D&S in box below[Maximum
35-word summary public health message. Include call to action message.
This text appears at top right side of the header image on the feature
page and is also used in RSS and GovDelivery.
Like widget text, should include an “action” verb and a way that the
reader can actually use the information in the feature to improve his
or her health, or the health of their family, friends and community.
Example: “Reduce your children's risk of getting many types of cancer
later in life. Start by helping them adopt a healthy lifestyle with
good eating habits and plenty of exercise to keep a healthy weight.”
______________________________________________________
Enter BODY TEXT, cut and paste content into this template.
Follow writing for the Web best practices: Use the fewest words
possible. Identify purposes and key messages. Put most essential, key
messages first. Focus on users and what they want and need. Include
headings and lists for easier scanning. Don't expect people to read
much.
[Max words 1000/200 minimum] Example www.cdc.gov/features/extremeheat
.
If you need assistance crafting feature text for Data & Stats, please
notify Joanne Stein when you submit this template to her.
Enter Content source in box below: (Name of Center and Division;
include URL)
______________________________________________________
DATA & STATISTICS FEATURE-SPECIFIC REQUIREMENTS
Enter Graphic Concept(s). These are ideas or suggestions for clear,
eye-catching graphics.
For examples, see previous Data & Stats Home Page Features:
http://www.cdc.gov/Features/dsTeenDriving/ and
http://www.cdc.gov/Features/dsrabies/ or USA Today’s Snapshots
examples [http://www.usatoday.com/news/snapshot.htm]. Our goal is to
make these as illustrative as possible. Joanne will have the graphics
developed by Creative Services, and needs the data no later than two
weeks before the desired feature go-live date.
Enter Data. Data & Statistics feature data are clear, usable data,
including the source and URL. This needs to include specific data
points, not just the desired end-result or image.
Enter LongDescThis provides a listing of data and other descriptors
from Data & Stats feature charts to ensure Section 508 compliance.
Note: a longdesc is needed for each different chart requested (some
longdesc may fit in standard alt-text field). See this example:
http://www.cdc.gov/Features/dsMalariaSurveillance/
Number of Malaria Cases by State (Cases reported by state in which
disease was diagnosed) --- United States, 2007
1,505 Total Cases Reported
Map of the United States, showing the number of cases diagnosed by
state and territory.
Alabama (AL) 9 cases; Alaska (AK) 2 cases; American Samoa (AS) 0
cases; Arizona (AZ) 15 cases; Arkansas (AK) 2 cases; California (CA)
157 cases; Colorado (CO) 29 cases; Connecticut (CT) 20 cases; Delaware
(DE) 4 cases; Florida (FL) 49 cases; Georgia (GA) 46 cases; Guam 0
cases; Hawaii (HI) 2 cases; Idaho (ID) 6 cases; Illinois (IL) 54
cases; Indiana (IN) 9 cases; Iowa (IA) 3 cases; Kansas (KS) 4 cases;
Kentucky (KY) 9 cases; Louisiana (LA) 15 cases; Maine (ME) 9 cases;
Maryland (MD) 67 cases; Massachusetts (MA) 36 cases: Michigan (MI) 22
cases; Minnesota (MN) 28 cases; Mississippi (MS) 2 cases; Missouri
(MO) 7 cases; Montana (MT) 5 cases; Nebraska (NE) 7 cases; Nevada (NV)
3 cases; New Hampshire (NH) 9 cases; New Jersey (NJ) 77 cases; New
Mexico (NM) 7 cases; New York City (NYC) 233 cases; New York state
(NY) 93 cases; North Carolina (NC) 32 cases; North Dakota (ND) 5
cases; Ohio (OH) 33 cases; Oklahoma (OK) 10 cases; Oregon (OR) 18
cases; Pennsylvania (PA) 45 cases; Puerto Rico (PR) 2 cases; Rhode
Island (RI) 8 cases; South Carolina (SC) 6 cases; South Dakota (SD) 1
case; Tennessee (TN) 22 cases; Texas (TX) 136 cases; US Virgin Islands
(VI) 0 cases; Utah (UT) 14 cases; Vermont (VT) 5 cases; Virginia (VA)
66 cases; Washington (WA) 36 cases; West Virginia (WV) 1 case;
Wisconsin (WI) 20 cases; Wyoming (WY) 0 cases.
SUPPORTING COMMUNICATION
Consider media associated with your feature. Indicate (with bold or
color) the media and status. Details for each medium are provided at
the end of this document.
eCard(s), Podcast(s), CDC Radio PSA(s), CDC TV video(s), Spanish
content
CDC en Español (or content in other languages)
You may include links to Spanish content and to content in other
languages. Remember, these links are targeted for healthcare providers
who have patients/clients who might want information in another
language.
Request an MLS translation of this feature for CDC en Español and
forward the translation and all Spanish portions to CDC.gov/Spanish
content coordinator is Juliette Mansour ([email protected]). If your
feature is related to H1N1, you will need to use MotionPoint’s
services instead of MLS. In this case, please send final English
content to Juliette Mansour who will process the translation through
MotionPoint. Please include widget messages in your translation
request.
Podcast and Radio PSA
Include title and link to a podcast, radio and/or video with related
content exist. Contact Charlotte Duggan, [email protected], for new
audio/video podcasts and CDC-radio PSAs.
Health-e-Card
Request a new eCard through a DCS CreateIt form (please request prior
to submitting your feature materials). Include thumbnail image of
completed card front and link to the e-Card. Thumbnail image should be
150 pixels x 84 pixels x 72 dpi; image for right rail should be 130
pixels x 73 pixels x 72 dpi.
Photo images
NCHM/DCS has a contract for copyright-free, Web (only) images. Please
use this new link for searching photos. This link also appears on the
Create-IT page for ordering stock photos, available here. Please do
not select any images from the iStockphoto or Hemera collections since
these are not included in our license agreement. Once you have written
down the number of your image, go to the Create-IT page, then hit the
Request Job button for a request to have Creative Services send you
these images in the size you need.
Please be advised that once you have cleared this feature to go live,
the Division of News and Electronic Media will promote your feature
via the following social media channels: Facebook, Twitter, GovD,
content syndication, social bookmarking, mobile text messages, e-cards
and podcasts. If you need to opt out of any of these channels, contact
Karen Morrione at [email protected] prior to the feature’s scheduled live
date.
As of 5/13/2010
Original template courtesy of NCCDPHP

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