Queen Victoria Market Precinct Renewal New Research Project

queen victoria market precinct renewal ====================================== new research project to explore and record what makes

Queen Victoria Market Precinct Renewal
======================================
New research project to explore and record what makes the market
special
================================================================
March 2017
A new research project will explore and record the day to day
experience of Queen Victoria Market, focusing on its atmosphere,
vibrancy and authenticity.
The information collected will help to shape how the City of Melbourne
and Queen Victoria Market management can respect, retain and build on
what people love most about the market as it is renewed.
The Royal Melbourne Institute of Technology’s (RMIT) Digital
Ethnography Research Centre (DERC) has been engaged by the City of
Melbourne’s Queen Victoria Market Precinct Renewal (QVMPR) team to
carry out the research, with support from Queen Victoria Market
management.
Photography, video and audio recordings will be collected with the
research team interviewing a range of people as they shop, work, meet
and visit the market precinct.
It is important that as we start to deliver the market renewal
program, we do not compromise the unique market atmosphere: the
distinct flavours, voices and personalities that make the market what
it is today.
We know that this is also important to market traders, customers and
the broader community and we look forward to sharing the research and
using it to guide the market renewal program.
What is ethnographic research?
------------------------------
Ethnography seeks to understand people’s everyday worlds by observing,
discussing and exploring them together with research participants. The
RMIT Research team use a range of tailored research techniques to
undertake their work, including participant observation, in-depth
interviews, photography and video, all of which have been designed to
help access how people experience and feel about the world around
them.
The RMIT research team
----------------------
Each member of the RMIT team has a wide range of experience in
innovative, reflexive and ethical ethnographic approaches, developed
through anthropology, geography, media and cultural studies, design,
creative arts and documentary practice and games research.
Dr Shanti Sumartojo is a Research Fellow in the School of Media and
Communications. She investigates the relationship between place and
identity, specifically how design and digital technology in our
surroundings affect our spatial experience.
Nicholas Walton-Healey is a photographer and PhD candidate from the
School of Media and Communication at RMIT. Nicholas’ PhD project is
entitled Where Blood Comes From, and explores collaborative
photographic methods in conjunction with some of Darwin’s Indigenous
communities. Nicholas can be found online at Deaf Pillar1.
Dr Joanne Mihelcic is a researcher working with the DERC. She has a
special interest in understanding how people experience the personal,
social and material world.
Next steps
----------
During March and April 2017 Shanti, Nic and Joanne will be at the
Queen Victoria Market with cameras, video and audio recorders, but
will always inform you if they are recording.
Your consent to use video and/or audio recordings will be confirmed if
you choose to participate in the study.
The study findings will be made available mid-2017.
We will consider the results in how we deliver the renewal program
both through the design and implementation.
Market renewal program
----------------------
Later this year the City of Melbourne will start a five year program
to renew the Queen Victoria Market and surrounding precinct –
signalling the start of the largest single market renewal in the world
right now.
The renewal will preserve and celebrate the market’s heritage, while
providing traders with safe, efficient and more sustainable facilities
and new public spaces to ensure an even better open-air market
experience for customers and the local community.
The market will continue to operate during the five year renewal
program and we’ll be working with traders and the local community to
minimise impacts, while encouraging new customers to enjoy the iconic
market experience.
Find out more
-------------
Visit the City of Melbourne website for more information about the
ethnographic research project. You can contact the renewal team at any
time if you would like to know more about the ethnographic research or
any other aspect of the renewal program.
Website: Queen Victorial Market Precinct Renewal2
Email: [email protected]
Phone: 03 9658 9658
1 http://www.deafpillar.com/
2 http://www.melbourne.vic.gov.au/queenvictoriamarket